SENIOR ART DIRECTOR
TMW UNLIMITED
NISSAN INFINITI - RESPONSIVE WEBSITE [PHASE 3]
A European wide responsive website, film, animation, email marketing, online advertising and social media content.
Adapting global visual assets this responsive website included the entire vehicle range, technology demos, video, animation, 3D interactive car configurators, dealership locators and affiliate sponsorship campaigns featuring the Cirque du Soleil and RedBull Formula 1 team.
NISSAN INFINITI - VEHICLE PERFORMANCE
NISSAN INFINITI - FORMULA 1 SPONSORSHIP
NISSAN INFINITI - TVC COMMERCIAL INTEGRATION & ADAPTS
NISSAN INFINITI - WEBSITE [PHASE 2]
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NISSAN INFINITI - MEDIA PORTAL WEBSITE
A media portal website for assets such as images, videos, and press releases for global markets.
The dynamic website interface featured an intuitive filter system to help users select between images, videos, press releases and media packs. Users could select between country, date and vehicle type in all languages.
NISSAN INFINITI - USER GUIDE APPS
User guide APP for every aspect of Infiniti technology
NISSAN INFINITI - EMERG-E
CONCEPT CAR LAUNCH
A live online [Facebook] launch of the Emerge-E concept car at the Geneva motor show.
As the Emerge-E concept car was the fastest electric car at the time I developed electric style 3D animations for the launch event using a third party 3D agency. The ground breaking [at the time] Facebook Live streaming event needed an enormous amount of testing prior to the event, supported by email and count down digital communications.
NISSAN INFINITI - EAU ROUGE - GOODWOOD
A show stand experience during the annual GoodWood festival of speed - the largest motoring garden party in the world.
I created the design for the stand featuring the Spa Francorchamps F1 Circuit layout while highlighting the Eau Rouge corner in red. RedBull F1 show cars and digital screens were displayed while floor stickers led visitors around the hospitality, vehicle range and exhibition.
NISSAN INFINITI - ENLIGHTENMENT PRESS ADS
Print and digital marketing for the Nissan Infiniti Q50 saloon car.
Using striking lighting effects I adapted press, email, website and online advertising using the big idea of ‘Enlightenment’. Lightning would pan across different features of the car highlighting the engine, technology or style of the car.
NISSAN INFINITI - BLACK & WHITE PRESS ADS
Print and digital marketing for the Nissan Infiniti FX Black and White limited edition.
Having created many concepts and design visuals my client chose a ‘Performance in detail’ concept supported by elegant copy.
VERTU BESPOKE - CAMPAIGN
Website, film, animation, email marketing, online advertising and social media content.
Vertu phones were the most premium phones on the market at the time - with a variety of options including personalised engraving, premium leather and expensive materials such as gold, platinum and diamonds.​
Other brands such as Apple soon cornered the market with new high tech smart phones making it difficult for Vertu to compete.
VERTU FERRARI - WEBSITE
A website celebrating the partnership between Vertu and Ferrari. Featuring Ferrari F12 Berlinetta sweeping curves, lightweight composites, colour matched leather, diamond cut coating and sapphire crystal screen.
SONY - EXTRA.ORDINARY - YOUTUBE SERIES
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A YouTube series [in partnership with Philip Bloom] demonstrated the benefits of using Sony camera equipment. Demonstration videos include many aspects of filming with live Q&A sessions and behind the scenes content. Episodes required unique filming situations such as hot ovens, fair ground rides and boxing ring locations.
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We also created a members-only website supported by email communications for loyal filmographers.
FLORA - HALLOWEEN - YOUTUBE SERIES
YouTube content influenced by social media hit Annoying Orange where pumpkins told witty jokes before being made into delicious recipes using Flora products.
I filmed the special effects footage in Unilever’s kitchen facilities with an actress chef pretending that the pumpkins were real. I then edited the films and animated the pumpkins using After Effects.
MATTESSONS FRIDGE RADERS - GET PRIMAL
INTERACTIVE YOUTUBE GAME
A twelve part YouTube interactive game featuring free-runners Storm chasing down a thief across roof tops over the Hayward Gallery, BFI and National Theatre on the South Bank [London].
As a Co-Director and Producer I created the concepts, storyboards, post production, film edits, associated microsite and email comms.
I had to work closely with our free-runners to understand the jumps, tricks and techniques used - to be able to create a wide variety of outcomes for our audience to choose from. It was a nightmare trying to get insurance to film on the South Bank [London] let alone perform a realistic robbery.​
OMNIJOIN - WEB CONFERENCING SOFTWARE
3D VIDEO
A 3D demonstration video explaining features and benefits of the video conferencing software.
Scripts and visuals were seamless from one scene to another to provide continuity and flow. A great deal of planning with mood boards, story boards and sketches was required to assist our out sourced 3D agency.
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