CREATIVE AI | CONCEPT, STORYTELLING & PRODUCTION
From concept through to image generation, film and sound — AI helps develop ideas at speed
From concept development to image generation, film and sound — using AI to explore ideas, develop visual worlds and bring creative concepts to life at speed.
AI TOOLSET: Adobe Firefly (Veo · Nano Banana) · ComfyUI · Higgsfield (Seedance 2.5) · Figma Weave · Pencil · Runway · Midjourney · ElevenLabs · Sync Labs · Gemini / Claude / ChatGPT
SAMSUNG — MAKING EVERYDAY INTELLIGENCE HUMAN
HH Global — AI-Powered Home Appliance Campaign
Transforming Samsung’s AI-powered appliances into human-centred stories that show how intelligent technology improves everyday life.
Developing creative platforms, storytelling and social campaigns for a pan-European launch spanning social content, retail films and key visuals across 16 markets.
Using AI throughout the creative process to rapidly explore strategy, concepts, scripts, storyboards and visual directions, turning early ideas into tangible prototypes before combining AI with traditional film, photography and post-production to create premium, localisation-ready campaign content.
YELLOW PAGES — J.R. HARTLEY
UM BONGO — THE CLAYMATION TAKEOVER
TV ADS — REIMAGINED — FIREFLY
Reimagining iconic British television commercials through AI-generated imagery, animation and visual effects, paired with the original soundtracks that made them memorable. Each personal project revisits a familiar advertising classic, retaining the spirit and recognisable character of the original while introducing unexpected AI-generated moments and a fresh creative twist.
Combining AI art direction, character animation and post-production, the films explore how much-loved adverts can be reinterpreted for a new era.
GOLDILOCKS & THE THREE BEARS — COMFYUI
AI Art Direction, Character Consistency & OOH Production
Reimagining a classic fairy tale through AI-generated campaign imagery, combining expressive character performances with candid, flash-lit photography and controlled brand details.
A ComfyUI production workflow using Nano Banana 2, multi-reference image conditioning and targeted upscaling to maintain character identity, costume accuracy and composition across campaign assets, with adaptable master imagery for landscape billboards, portrait bus shelters and in-store applications.
BASE360 — AI HUMAN STORYTELLING — RUNWAY
Making complex AI technology understandable and engaging.
ransforming a complex AI platform into a premium, human-centred social campaign through cinematic storytelling and AI-assisted visual development.
Developing the creative concept, art direction and motion approach, using Runway for AI-assisted visual development and cinematic video production, alongside voice and editing, to communicate the value of automation without relying on traditional software demonstrations.
AI CINEMATIC SERIES — HIGGSFIELD · SEEDANCE
Long-form AI Storytelling & Cinematic Video Production
Developing a five-episode, character-led mini-series combining cinematic AI visuals, immersive storytelling and cliffhanger-driven narratives.
An AI cinematic storytelling project using Higgsfield AI and Seedance 2.5 to develop the series concept, visual language and character continuity, with cinematic scene construction, pacing and narrative hooks designed to sustain audience engagement across the series.
AI PRODUCTION
Enhanced creative. Ultimate scale. At speed.
Applying AI to transform high-volume production for a global technology platform, turning large-scale content operations into more ambitious, culturally relevant creative — extending ideas across markets, environments and behaviours to connect with different audiences.
AI-assisted workflows create more possibilities at the development stage, allowing ideas to be developed, adapted and produced faster across markets.
AI TOOLSET: Adobe Firefly (Veo · Nano Banana) · ComfyUI · Higgsfield (Seedance 2.5) · Figma Weave · Pencil · Runway · Midjourney · ElevenLabs · Sync Labs · Gemini / Claude / ChatGPT