SOCIAL-FIRST CREATIVE
Creating platform-native content across TikTok, Instagram, LinkedIn and YouTube.
Combining concept development, Figma-based design systems, motion design and performance thinking to create adaptable content for modern audiences, rapid iteration and measurable impact.
ANCIENT + BRAVE — SOCIAL PERFORMANCE CREATIVE
Premium wellness content across Meta and TikTok, combining creative storytelling, motion design and performance-led iteration.
Developing scalable social content systems from product footage, UGC and vertical formats — creating adaptable assets designed for testing, optimisation and audience engagement.
WALKERS — UEFA EURO 2024 (REAL-TIME CAMPAIGN)
Creating real-time social creative around live cultural moments, translating football conversations into fast-moving platform content.
Leading hook-led creative direction and scalable production workflows across TikTok, Instagram and YouTube using Celtra and Google Studio.
Developing reactive content designed for cultural relevance, speed and audience engagement.
SPOTIFY — MUSIC, CULTURE & CREATORS
Developing creator-led social storytelling frameworks connecting artists, music culture and audience behaviour.
Creating flexible content systems for TikTok and Instagram Reels, enabling fast-turnaround creative across artists, trends and platform moments.
HUAWEI — EUROPEAN SOCIAL REFRESH
Modernising social brand expression through typography, motion design and short-form 3D content.
Combining fashion-led art direction, cinematic product storytelling and UGC-inspired formats to create more engaging social experiences for younger European audiences.
