SOCIAL-FIRST CREATIVE
Creating platform-native content across TikTok, Instagram, LinkedIn and YouTube.
Combining concept development, motion design and performance thinking to create adaptable content for modern audiences, rapid iteration and measurable impact.
ANCIENT + BRAVE — SOCIAL PERFORMANCE CREATIVE
Premium wellness content across Meta and TikTok, combining creative storytelling, motion
design and performance-led iteration.
Developing scalable social content systems using Figma, product footage, UGC and vertical
formats—creating adaptable creative frameworks designed for testing, optimisation and
audience engagement.
WALKERS — UEFA EURO 2024
Turning fan behaviour and cultural conversations into personalised social content around live football moments.
Creative direction across TikTok, Instagram and YouTube, with content tailored to different fans, teams, moments and outcomes.
CREATOR & INFLUENCER CONTENT
Platform-native editing across creator content, interviews, expert-led storytelling and influencer campaigns.
Combining fast-paced editing, motion graphics, captions and authentic social formats designed for TikTok, Instagram Reels and YouTube Shorts.
SPOTIFY — MUSIC, CULTURE & CREATORS
Developing creator-led social storytelling frameworks connecting artists, music culture and audience behaviour.
Creating flexible content systems for TikTok and Instagram Reels, enabling fast-turnaround creative across artists, trends and platform moments.
HUAWEI — EUROPEAN SOCIAL REFRESH
Modernising social brand expression through typography, motion design and short-form 3D content.
Combining fashion-led art direction, cinematic product storytelling and UGC-inspired formats to create more engaging social experiences for younger European audiences.