SELECTED PROJECTS
A curated selection of digital projects spanning global campaigns, social storytelling, motion design, scalable creative systems and emerging technologies.
CREATIVE SYSTEMS, TECHNOLOGY & INNOVATION
BMW — SCALABLE CONTENT SYSTEMS
Creative direction across Unreal Engine workflows, creating scalable automotive content systems for global digital, social and retail experiences.
ADOBE — DIGITAL CONTENT ECOSYSTEMS
Creative ecosystem thinking across digital content, platforms and audience engagement.
SONY PLAYSTATION — DIGITAL CAMPAIGN SYSTEMS
Building modular creative systems enabling personalised content delivery across digital campaigns.
LEGO — CREATIVE FRAMEWORKS
Future-facing campaign frameworks connecting physical and digital play ecosystems.
GLOBAL CAMPAIGNS & DIGITAL PRODUCTION
ROLEX — GLOBAL LUXURY CAMPAIGNS
Luxury campaign systems across digital, social and experiential channels.
VODAFONE — SCALABLE DIGITAL CAMPAIGNS
Global digital campaigns using dynamic creative optimisation and scalable production workflows.
BODYFORM & TENA — HEALTHCARE COMMUNICATIONS
Creative direction for human-centred healthcare campaigns across social, film and retail channels.
HOLDING SPACE — RESPONSIVE AI BRAND WORLD
AI-assisted brand world built around human connection, exploring an environment that listens to its audience and responds through immersive AI visual experiences.
SOCIAL & CONTENT
SNAPDRAGON — SOCIAL CONTENT & MOTION DESIGN
Social-first storytelling translating AI and semiconductor technology into engaging consumer content.
SAP JOULE — SOCIAL CONTENT & MOTION DESIGN
Designed social and motion content that made enterprise AI accessible, engaging and easy to understand across global digital channels.
UBER — MOTION-LED SOCIAL CONTENT
Motion-first social creative translating customer journeys into simple, mobile-first storytelling.
Developed branded content across Meta, Snapchat and YouTube, combining typography, animation and performance-led creative variations.
PHILIPS SENSEO — SOCIAL ART DIRECTION
Social-first creative direction for a product relaunch, developing platform concepts across TikTok, Instagram and YouTube.
DIGITAL EXPERIENCES & PLATFORMS
BENTLEY — PERSONALISATION & DIGITAL EXPERIENCE
Explored biometric-driven luxury experiences, using behavioural signals to create personalised digital storytelling journeys.
NISSAN — AUTOMOTIVE DIGITAL CAMPAIGNS
Conceptual art direction for digital-first vehicle launches, connecting product storytelling across web, CRM and campaign platforms.
SONY — CREATOR & PRODUCT STORYTELLING
Motion-led campaign content translating imaging technology into creator-focused digital experiences across web, social and CRM.