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SELECTED PROJECTS​
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A curated selection of digital projects spanning global campaigns, social storytelling, motion design, scalable creative systems and emerging technologies.
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CREATIVE SYSTEMS, TECHNOLOGY & INNOVATION
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BMW — SCALABLE CONTENT SYSTEMS
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Creative direction across Unreal Engine workflows, creating scalable automotive content systems for global digital, social and retail experiences.​
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ADOBE — DIGITAL CONTENT ECOSYSTEMS
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Creative ecosystem thinking across digital content, platforms and audience engagement.
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SONY PLAYSTATION — DIGITAL CAMPAIGN SYSTEMS
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Building modular creative systems enabling personalised content delivery across digital campaigns.​
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LEGO — CREATIVE FRAMEWORKS
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Future-facing campaign frameworks connecting physical and digital play ecosystems.
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GLOBAL CAMPAIGNS & DIGITAL PRODUCTION​​
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ROLEX — GLOBAL LUXURY CAMPAIGNS
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Luxury campaign systems across digital, social and experiential channels.​
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PATEK PHILIPPE — EDITORIAL LUXURY STORYTELLING​
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Creative direction across 30+ markets, evolving heritage storytelling across digital, social and
retail channels.​
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VODAFONE — SCALABLE DIGITAL CAMPAIGNS
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Global digital campaigns using dynamic creative optimisation and scalable production workflows.​
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BODYFORM & TENA — HEALTHCARE COMMUNICATIONS
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Creative direction for human-centred healthcare campaigns across social, film and retail channels.​
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SOCIAL & CONTENT
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SNAPDRAGON — SOCIAL CONTENT & MOTION DESIGN
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Social-first storytelling translating AI and semiconductor technology into engaging consumer content.
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SAP JOULE — SOCIAL CONTENT & MOTION DESIGN
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Designed social and motion content that made enterprise AI accessible, engaging and easy to understand across global digital channels.​
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UBER — MOTION-LED SOCIAL CONTENT
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Motion-first social creative translating customer journeys into simple, mobile-first storytelling.
Developed branded content across Meta, Snapchat and YouTube, combining typography, animation and performance-led creative variations.
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PHILIPS SENSEO — SOCIAL ART DIRECTION
Social-first creative direction for a product relaunch, developing platform concepts across TikTok, Instagram and YouTube.
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DIGITAL EXPERIENCES & PLATFORMS
BENTLEY — PERSONALISATION & DIGITAL EXPERIENCE
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Explored biometric-driven luxury experiences, using behavioural signals to create personalised digital storytelling journeys.
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NISSAN — AUTOMOTIVE DIGITAL CAMPAIGNS
Conceptual art direction for digital-first vehicle launches, connecting product storytelling across web, CRM and campaign platforms.
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SONY — CREATOR & PRODUCT STORYTELLING
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Motion-led campaign content translating imaging technology into creator-focused digital experiences across web, social and CRM.​
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